This Presentation Includes
Overview Of The Japanese Consumers
You will learn things like: what are different generations in Japan? ( Satori, Yutori, Pressure, Shirake, etc..) and what are the characteristics of each generation? How do they shop? How often do they shop? What do they buy? What media do they use?
Vod & OTT Market Landscape In Japan
You will learn things like: What are the most popular video platforms, paid and unpaid? what is people's opinion about these platforms and how did they change over the last few years? What medium do people spend the most time on? What is the market size for live streaming?
Overview Of Japan Influencer Marketing
You will learn things like: What is the influencer marketing market size in Japan? How do companies collaborate with Japanese influencers? What are some successful example influencer campaigns in Japan? Who are the popular influencers in Japan?
Japanese E-commerce Trends
You will learn things like: Where do people shop? What do they buy? what payment method do they use? what are the popular E-commerce sites in japan? What are some trends in E-commerce in japan? How are the E-commerce Japanese sites like compared to the US site?
Overview Of The Local Giant Platform
You will learn things like: Who is the local giant in Japan? What are the overall services provided by this platform? Who uses this app? How are the ad products work on this platform? How many monthly visitors does each ad product have? What is Line Beacon? How do Japanese companies use Line?
Japanese Campaign
Case Studies
You will learn things like: Are there any trends in Japanese advertisement? What are some Japan-specific ads that stand out to the Japanese audience? How do brands advertise in Japan?
Partners
