Blogs | ForeignConnect

2022 Golden Week in Japan: What do people do during the Golden Week 2022 ?

What is Golden Week in Japan? The Golden Week is a seven-day period that includes four national holidays. Golden Week, together with New...

Gucci x Bananya Collaboration: Why you should consider doing character collaboration in Japan ?

It is no secret that Japanese people are obsessed with all things Kawaii. But do you know what exactly Kawaii is or how companies use...

Pay by your face !? How Japanese businesses use AI solutions to create human less stores

Japan, with over 55,000 convenience shops and 8,000 supermarkets serving a population of 127 million people, is the world's...

TokyoDaily to be a media partner of ForeignConnect

On March 28th, 2022 TokyoDaily became an official media partner for ForeignConnect. “ Tokyo Daily is an edutainment channel focused on...

Back to school marketing in Japan !? What is 'April New life support" campaigns in Japan?

In the last blog post, we revealed what Hanami season is and how companies are using this seasonal event for their business promotion....

How Japanese companies market in the spring: Hanami Campaigns

April is a busy month in Japan. It is known for Hanami, New life ( Shinseikatsu ), the beginning of the fiscal year. Many companies take...

3 Interesting ad campaigns from around the world

In today’s blog post, FC consultant discusses some interesting ads that they came across in 2021. We will keep adding to this blog post...

3 preparations to do to enter the Japanese market & why you should work with a Japan local expert

If it is for Japan or otherwise, there are certain things your company needs to do to launch your business in a new market. The first and...

Why do most businesses fail? An interview with the author of "FURTHER, FASTER", Bill Flynn

Hi everyone! Welcome back to FC Media! Who is Bill Flynn? Bill is a growth consultant at https://catalystgrowthadvisors.com/ and the...

Should you be listed on Amazon Japan? Pros and Cons for D2C brands

In this blog post, we will cover the Japanese e-commerce environment by asking ourselves questions such as how do people shop in Japan?...

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