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ForeignConnect
Apr 21, 20224 min read
2022 Golden Week in Japan: What do people do during the Golden Week 2022 ?
What is Golden Week in Japan? The Golden Week is a seven-day period that includes four national holidays. Golden Week, together with New...
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Natsune Oki
Apr 4, 20223 min read
Gucci x Bananya Collaboration: Why you should consider doing character collaboration in Japan ?
It is no secret that Japanese people are obsessed with all things Kawaii. But do you know what exactly Kawaii is or how companies use...
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Natsune Oki
Apr 1, 20223 min read
Back to school marketing in Japan !? What is 'April New life support" campaigns in Japan?
In the last blog post, we revealed what Hanami season is and how companies are using this seasonal event for their business promotion....
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Natsune Oki
Mar 30, 20223 min read
How Japanese companies market in the spring: Hanami Campaigns
April is a busy month in Japan. It is known for Hanami, New life ( Shinseikatsu ), the beginning of the fiscal year. Many companies take...
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Natsune Oki
Mar 29, 20222 min read
3 Interesting ad campaigns from around the world
In today’s blog post, FC consultant discusses some interesting ads that they came across in 2021. We will keep adding to this blog post...
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Natsune Oki
Jun 18, 20214 min read
Should you be listed on Amazon Japan? Pros and Cons for D2C brands
In this blog post, we will cover the Japanese e-commerce environment by asking ourselves questions such as how do people shop in Japan?...
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