Marketing in Japan

2022 Golden Week in Japan: What do people do during the Golden Week 2022 ?

What is Golden Week in Japan? The Golden Week is a seven-day period that includes four national holidays. Golden Week, together with New...

Gucci x Bananya Collaboration: Why you should consider doing character collaboration in Japan ?

It is no secret that Japanese people are obsessed with all things Kawaii. But do you know what exactly Kawaii is or how companies use...

Back to school marketing in Japan !? What is 'April New life support" campaigns in Japan?

In the last blog post, we revealed what Hanami season is and how companies are using this seasonal event for their business promotion....

How Japanese companies market in the spring: Hanami Campaigns

April is a busy month in Japan. It is known for Hanami, New life ( Shinseikatsu ), the beginning of the fiscal year. Many companies take...

3 Interesting ad campaigns from around the world

In today’s blog post, FC consultant discusses some interesting ads that they came across in 2021. We will keep adding to this blog post...

Should you be listed on Amazon Japan? Pros and Cons for D2C brands

In this blog post, we will cover the Japanese e-commerce environment by asking ourselves questions such as how do people shop in Japan?...

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